The Pioneering Hologram Manufacturer in Noida
Hologram companies apart from having a huge pressure of making profits also must have a high moral ground. To understand the statement above, one must get acquainted with what a hologram actually means and how it is important to a business.
Holography is a photographic technique that uses the properties of
light such as diffraction and interference to make a two dimensional object
behave as a three dimensional object. This means that when viewing from
different angles, a 2D hologram image appears differently as if looking at a
solid object. This attribute is what makes a hologram difficult to replicate
and hence a great choice for security.
Importance of hologram companies in India
Counterfeit and brand duplication had led to the downfall of many
well-known companies. And to businesses that are involved in the medical or
pharmaceutical side, counterfeit is not only a threat to the financial aspect
but also to the lives of the general public who use the products. To understand
the impact of duplicated products in depth, a statistical report from the World
Health Organization estimates that the annual earnings using counterfeit
products globally is approximately $32 billion earned from duplicated
substandard medicine at the risk of the consumers.
Though more prevalent in the medical industry, counterfeiting is
still a thorn in various business sectors in India. According to ASPA
(Authentication Solution Providers Association), in India, the losses due to
duplicate products are estimated to be around 1.05 lakh crores annually. Considering
the risk both to the manufacturers in terms of finances and brand image and the
consumers in terms of health, it is of great significance to have
anti-counterfeit solutions, the best of which is holograms. Hologram companies in India have
thus emerged as the best solutions to combat product duplication and reduce
both financial and life risks.
Advantages of using holograms as an anti-counterfeit solution
Holograms have been used as security solutions since the 1970's
and this in itself is proof of their reliability as a safe security and
anti-counterfeit solution. From the experiences of industry experts like
Holostik which is one of the leading hologram
manufacturers in Noida, who
have been in the industry since 1991, holograms are one of the best security
measures to protect the brand image as well as the profits of a manufacturer.
Listed below are the other advantages of opting a hologram security solution;
·
It is next to impossible to replicate a holographic image due to the complicated processes of photography
involved in manufacturing it.
·
Improved aesthetics of the product by using various properties of
light like multi-colour lasers and high refractive index that are pleasing to
the eye.
·
Highly and easily customizable images for holograms.
·
Over 30 security features that include both visible and
non-visible solutions that not only help easy authentication but also track and
trace a product.
In fact, to prove the point of how hologram security can improve the finances of a company, Holostik,
a leading hologram
manufacturer in India is a live example with the hologram security solutions provided
by the company boosting the product sales by approximately 41%. And
backing up the words of the ASPA President who said that the return of
investments is bound to increase with hologram solutions, Holostik, one of the
leading hologram companies in India,
proves that hologram security is an investment rather than an expense with 370%
ROI.
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