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Showing posts from December, 2018

Why Holographic Wads are crucial for many industries?

There are things that we often come across every day but don’t really give much thought too. Like why Pizza slices that are triangular and circular when amassed, come in a square box, or what’s the point of sealing pharmaceutical products or dairy products with a silver-coloured foil when they already have a cap on their containers? Although former seems out of context, you’re going to learn all about the latter in the given article.  So, those shiny silver foils which kids love piercing their fingers into are called ‘ Holographic wads ’. As the name suggests, they have the application of holograms in them, but their use transcends beyond just holograms. They save products from many hazards that could cost both the manufacturers and the consumers a fortune. The tiny holographic wads generally cover the mouths of the containers, and it’s baffling how a tiny piece of foil could make the world go round for so many industries — Automobile industries, Pharmaceutical industries, Food a

Holographic packaging films: A marketing tool and a protection device

The market is being flooded with fakes and imitation so close to reality that the real brand is struggling to maintain its own name. This is not just the loss of the brand owners but also of the people and the government. We, as consumers are being deceived into using fake products and then suffering the consequences. The government suffers in terms of revenue as these counterfeits, fakes, imitations and often smuggled products cut right through the tax barriers and as a result, tax collection is minimised. Keeping all this in mind, the most important aspects of marketing for any brand are probably brand identity, brand value and how better the packaging of their products communicate with customers. The first line of defence against counterfeits and brand communication, both start with packaging and that is why the packaging industry makes the largest consumer base for the Holographic Wide Web Films. Why do you need Packaging films with Holography? Packaging films with holograp

Tax revenue stamps are much more than brand value and customer satisfaction

A study was done in 2005 that revealed there was a major growth in revenue in the states that were using holographic stamps than ones that were not using them. Amongst the highest selling commodities in India, liquor and cigarettes are at the first rank. These are the commodities that generate the highest of the tax revenue and are also most prone to counterfeiting and duplicity. When few states started using holographic tax stamps in the early 2000s, those states witnessed an exponential growth in tax revenue without having to increase the price of the liquor. This also led to a higher number of purchases and in turn generated even more revenue. So, if these commodities are being counterfeited that only means the government revenues are minimised, which will not reflect well in the market and it’s the common masses that suffer the most. Why do you need holographic revenue stamps? Holographic tax/revenue stamps developed by Holostik are crucial in the battle against counterfe

Why do you need security labels, tamper proof labels or holographic paper labels?

Labels of any kind are the first things that communicate on your company’s behalf but they can also be the first in a line of defence to protect your product, brand image from tampering and counterfeiting. They have great security features and they cost less too. For example, prescription painkillers are always liable to be used by addicts and that’s why, back in 2007, the government ordered professionals to use written prescriptions that contain at least one of the tamper evident features from the following: The prevention of unauthorized copying, the prevention of erasing and modifying the prescription or the prevention of counterfeit prescriptions. The tamper evident prescription pads meet the mentioned requirements but cost more than twice a simple Rx paper or Px pad. Why do you need security labels, tamper proof labels or holographic paper labels? Protect your products and increase their visibility with (hologram) label stickers. Holostik manufactures Paper labels, securit

Holographic label stickers for tamper-proof experience

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Holographic label manufacturers use holography to create holographic labels. Holograms or holographs are three dimensional images created from storing two parts of light: one is not scattered and is used as the reference light, and other is the part or light which was allowed to reflect from an object. The stored light particles move in conjunction with the viewing source, the image seems to move or grow larger, giving it the illusion of an actual object trapped in a flat piece of plastic. These images are then placed on a flat sticker which we call as holographic paper labels stickers. There is not any shape, size or colour constraint for these stickers but they are often transparent and can be used for their aesthetic properties or for security purposes or for both. Certain images placed in holographic label stickers or holographic scratch labels vary, such as text or visual images. However, they range from symbols to objects to logos. When used for security purposes,