Holographic packaging films: A marketing tool and a protection device

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The market is being flooded with fakes and imitation so close to reality that the real brand is struggling to maintain its own name. This is not just the loss of the brand owners but also of the people and the government. We, as consumers are being deceived into using fake products and then suffering the consequences. The government suffers in terms of revenue as these counterfeits, fakes, imitations and often smuggled products cut right through the tax barriers and as a result, tax collection is minimised. Keeping all this in mind, the most important aspects of marketing for any brand are probably brand identity, brand value and how better the packaging of their products communicate with customers. The first line of defence against counterfeits and brand communication, both start with packaging and that is why the packaging industry makes the largest consumer base for the Holographic Wide Web Films.

Why do you need Packaging films with Holography?

Packaging films with holography are excellent to put a dent to the counterfeiting business because they make products tamper proof. These packaging films help increase the brand value of products, protects brand identity, enhances the shelf appeal, and keeps them safe from the threat of counterfeiting and imitations. Packaging films or wide web films are also perfect for creating spangles for the textile industry. The perfect shine of the films highlights brand’s visual appeal.

Advantages of packaging films with holography are:

  • Protecting products from damage
  • Increasing the visual appeal
  • The anti-counterfeiting device, Inherent security of holography against counterfeit
  • High impact at the point of sale
  • Customer perceives higher value addition
  • Enhanced aesthetics ensuring a Premium look

Flexible holographic packaging solutions by Holostik:


Secured packaging solutions from Holostik are a result of premium quality raw materials and sophisticated printing technologies. These wide web films are known for their self-adhesiveness, clarity, quality and shine. The Packaging films are available in various standard sizes and can be customized to customer-specific needs as well. These films bless the products with a stunning shine and highlight the brand looks. Experts are always working at Holostik to make these packaging films compatible with international standards and the latest market trends.

Secure packaging solutions from Holostik are an intrinsic part of the secure packaging industry. Made better with security and holographic features, these holographic packaging films are probably the best and most cost-effective tool for being the first line of defence and for brand communication. These packaging films with holography are available in both PET and BOPP with a thickness of 12 microns and 20 microns respectively. Holostik offers these films at economical prices and these are widely used for gift-wrapping, packaging, and lamination purposes.

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