Shrink sleeve labels and the security they provide

Labels on products are essential; this much is known to every brand. However, very few think about the advantages that they can provide, aside from playing a vital role in creating a brand image. Labels, especially, shrink sleeve labels found on most products these days, are a marketing space that can fetch them exceptional revenue when done right. The emphasis on shrink sleeves is due to the fact that is sticks to the product and the way it does, unlike adhesive labels that often bunch up. Therefore, brands should consider the former for their products and be as creative as possible, for it will speak on behalf of the brand. 

Shrink sleeves are everywhere, and one will see it on almost all products these days. A reason behind its popularity is the security it provides. Shrink sleeves with holography, especially, ensure no tampering or counterfeiting goes unnoticed. The security is achieved through the way these labels are packaged. Hologram shrink sleeves hug the surface of the product (shrink, as the name suggests) when the heat is applied, leaving them hard to tamper with. This is especially true in the case of full-body shrink sleeves that cover the item from top to bottom, for seal needs to be broken to open the product. This, in turn, indicates that it has been tampered with. 

Shrink sleeve labels come with holograms on them. The presence of holography on them ensures that a product is not a duplicate and can never be duplicated. Hologram shrink sleeves are able to provide this security due to the way holograms are manufactured, which renders it impossible to be duplicated. 

Shrink sleeves with QR code is another way to ensure a product is not duplicated. Each code on the labels is unique, which will prevent any tampering in the future. Shrink sleeves with QR code is, also, an avenue to consider for marketing. For instance, they can be used as part of a marketing campaign or contest. Doing so makes the process convenient because of the increased access to mobile phones with an in-built QR scanner. The practice will, also, help in managing the contest or campaign through digital data, as opposed to manual entry. 

Shrink bands, however, are one of the most popular ways that energy drink brands utilize to protect their products from duplication and tamper. These types of shrink sleeve labels are found on the cap of bottles; which, also, acts as a seal. When combined with holography, they can effectively stop counterfeiting of the products. 

Labels, for sure, give products an X-factor, in terms of branding. However, they can also shield a brand from counterfeiting and tampering, using shrink sleeves and holograms.