Security- The prime responsibility

It’s not the idea that the counterfeiter's copy, they copy the final product minus the hard-work, research and time that went into executing the idea. As we spend a new day on earth each time we are faced with new challenges, some being small and some being big. Some can be overcome easily, and some require a bit of thinking. Having said that, we tend to find a way and move forward with our lives. These are the kind of problems that people come up with looking solutions for — something that is helpful for a lot of people.

The world sort of seems to have reached a saturation point. Everything that you see around you today is in abundance be it the resources, options to eat/shop/drink or even the people in this world. Every day, new inventions are taking place which is changing the way we live. 

Only once in a while, a certain idea pops up in someone’s head or a product is launched in the market that proves to be helpful for many people and becomes a huge success. These ideas are rare and need to be kept safe from the hands of the counterfeiters. 

Security holograms are what keeps us and our ideas safe. The idea behind the creation of these holograms is to provide multi-level security to the product that you have created with so much hard work and efforts.

The common problem these days is counterfeiters copy a product's packaging almost to the level that it looks original and sell their low quality (maybe even hazardous) product under someone else’s brand name. That is why the holograms are made of Aluminium sheet which after several processes develop properties which enable these to diffract light and create a 3D visual which is impossible to copy by a photocopier or any type of high-tech scanning equipment. 

This security holograms sticker does not only have a single layer to it, but it also comes in multiple variants which give the customer an opportunity to choose from the range according to what they think will suit their product the best. The options include pearl effect - wherein the image is adjusted in a way to make it look like an actual pearl and the arrays present in it can be read by any barcode scanner or even a scanning mobile application. The same way there can an animated dolphin and an authentic ‘OK tested’, your job is to just choose from the options.

This is one of the most technologically advanced ways of securing safety for your product, so definitely look into it and choose wisely to see what works for you!