Holograms and their importance in today’s scenario

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The counterfeiting market is growing day by day and so is the need for holograms & holographic security stickers. Products have always been susceptible to copying and duplication but now, with the advancement of holographic technology, manufacturers have a safe haven for their products where they can effectively counter the threat of counterfeiting and duplication. More and more manufacturers are turning towards holograms for their multi-layered security feature.

Using holography, the security industry can produce untraceable and unique 3D holographic sticker that give nightmares to the counterfeiting industry. Holography enables the production of three-dimensional images. It makes use of interference, diffraction, light intensity recording and suitable illumination of the recording. The objects in these images behave as if the object is present in real time— the object in the image changes as the position and orientation of the viewer changes making an illusion of the object being trapped in a piece of 2-D film. This is one of the main reasons why these are impossible to replicate.

New researches are being conducted relentlessly and it’s the manufacturers, mostly, who fund these researches to get the state-of-the-art security. The International Hologram Manufacturers Association is predicting further growth in holographic technology to help secure goods and documents in a much better way. As holograms become an integral part of multi-functional, flexible security solutions, brand owners are having a sigh of relief. With hologram stickers, security labels, holographic films, holographic wads etcetera in their arsenal to fight against counterfeits, brand owners can effectively protect their brand value and profits.

From checking the structural integrity of a building to securing a nation’s currency, holography has become an integral part of the anti-counterfeiting industry. Holograms along with barcodes on numerous items are used to make sure that nothing gets counterfeited. Holograms are used in passports, credit cards and even on driving licenses to prevent them from being duplicated. 

For many fake products may seem inert but they are hostile to a nation and its economy. Without hologram manufacturers, the parasitic nature of counterfeiting would eat through a nation’s resources. Holostik is one of the largest hologram manufacturers in India. Securing industries like pharma, agro, automobiles, FMCG’s, alcoholic beverages, tobacco, education, etc. The company has been helping to prevent the Indian market from the flood of counterfeits for over 26-years. 

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