Holostik India Limited

The world is moving at a pace that is hard to keep up with, and with the pace comes the marvels of technology that keeps reinventing at the speed of wildfire. But it’s human nature to take something good and use it for bad, just like we can turn bad to good, you give them nuclear power and you’ll either get clean energy or two cities blown to bits. Anyway, the matter of security of products and commodity is not as big as a nuclear fallout but it can cause a nation to crumble under its own weight. The fast paced technology has made security solutions cheaper than ever but it has also made it easier for counterfeiters to duplicate someone’s hard work. A business, as soon as it comes out with its first product, is vulnerable to counterfeiting, duplication and at the worst, even smuggling. One innocent leniency in the security of products and you might just serve your brand to counterfeiters on a silver platter, just like accidentally putting up a picture of your credit card online a...

Holograms do not get enough credit. Sure when we see 3D holograms of objects in movies generated by some super high tech computer or by a message in a sci-fi movie, we love how cool they look but that is when the passion of most people for holograms ends. While they do look great in movies, they are actually quite heroic in the real world. Why? Because they protect companies and their customers from one of the biggest threats either of them faces while shopping—counterfeiting. Counterfeiting has always been taking place but it has become more widespread and prevalent now than it has ever been. Modern techniques have helped people to easily counterfeit products and sell them to naïve customers as the real thing. However these counterfeit items are almost always inferior in quality to the original items and if customers are unable to identify them while purchasing, it doesn’t take long till the counterfeit items start to show faults but by then it is too late and the damage has...